What is the Average Percentage of a Stock Market Return?
Depending on the source, the approximate average return of the stock market after inflation (i.e. real return) for the past 75 years has been around 7%. If you focused on a particularly healthy index you could maybe squeeze out another few percentage points in your favor. These are very solid returns when you think about it; especially if you play for the longterm and reinvested your returns to achieve compounding effects. Like any investment, the stock market can yield good and bad returns, depending on the year. Therefore, keep in mind that the previously mentioned 7% value represents an average over the longterm.
Financial planners generally insist that the stock market is the very best place to get the best return on your money and that, depending on your age, these allocations should be coupled with bonds and other ‘guaranteed’ investment vehicles.
While that may be true, many people fail to recognize the positive returns one can achieve vis-a-vis an enduringly profitable private business.
What is an 'Enduringly Profitable' Business?
The term enduringly profitable originally coined by Harvard Business School professors Richard S. Ruback and Royce Yudkoff, is used to describe a well-established business that is profitable and exists in a low-competition environment. In their book, HBR Guide to Buying a Small Business, the two professors use the word ‘dull’ to describe these businesses. They use it in the sense that these companies have the same customers year after year and experience slow, steady growth (aka low risk). Although these entities are described as ‘dull’, their returns are anything but.
We often hear stories about high growth businesses and startups with flashy billion dollar valuations. However, the reality is, many of these businesses have never turned a profit. On the other hand, we rarely hear about the established, small-to-medium, private businesses that have been around for years and consistently post solid profits for their shareholders. These companies have the ability to fly beneath the radar and not attract too much attention (or competition)- this is what we believe makes these businesses so valuable (or as we call them, hidden gems).
Why Buy an 'Enduringly Profitable' Business?
There are many reasons why buying an enduringly profitable business (partially or outright) can be a much better investment than buying stocks on the stock market. Here are a few of those reasons:
3. Tax treatment
We are not suggesting that your investments in private companies should replace investments in public stocks, but rather, they should complement them. Generally speaking, small-to-medium sized businesses tend to move on a different wavelength compared to large-cap public stocks. Meaning, diversifying your portfolio to include ‘enduringly profitable' businesses can help reduce your exposure to risk.
One common misconception is that investing in private companies means you’re putting your money into a smaller pocket. That is simply not always the case. In fact, small businesses employ as many people in the U.S. as public companies. So, put some money in the public markets, keep some cash, but don’t forget about this great (yet often overlooked) asset class - ‘enduringly profitable’ private businesses.
Whether you want to buy and run a private business or participate passively as an investor, the opportunities are plentiful and the returns can be spectacular.