The headline is often the first thing a buyer will read when accessing a listing. As such, it is important to create a headline that is both attention grabbing and efficiently describes what your business does.

Guidelines for writing a headline:

1. Use clear and concise language
Be clear and specific about what business you are trying to sell and which industry/niche it is part of. Buyers do not want to have to guess what your business does. Avoid using misleading or vague language. 

2. Highlight unique features 
If there are any unique competitive features to your business that make you stand out amongst other competitors in the market be sure to include them.

3. Keep it confidential 
Remember that what you post in your headline will be visible to the public. Therefore, it is imperative that you don’t use your company's name in the headline. Keep any sensitive information out of your headline. 

4. Use descriptive language
Words such as “successful,” and “profitable,” make your listing look more confident and appealing. 

5. Do not use jargon
Use language that a large audience can understand. Using overly complex words or industry specific terms can reduce the engagement of your post. 

6. No grammar mistakes
A heading that is free of grammatical errors creates a professional first impression of your listing.